Ad Design | Alameda Alliance for Health Printed Direct Mail
Project Details |
Design and layout of a printed direct mailing series targeting specific demographic groups within Alameda County, California. Focus was to market affordable health care services. Roles: art direction, stock image search, design and layout. Tools: Adobe InDesign, Photoshop, Illustrator.
The Client |
Alameda Alliance for Health, Alameda, CA
The Solution |
As a freelance graphic designer working for Alameda Alliance for Health, I was asked to design direct mail collateral pieces to help market affordable health care options to various demographics. I created bold, full color expressions with unique messaging for each represented demographic. The stock photography images used suggested diversity and youthful heath consciousness.