Craig Rubia | Graphic Design Professional

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Media | ORCA Strong

Project Details |

To help promote the leading sublimation coating to new customers and contribute and bring awareness to a worthy cause, a short video was proposed. Role: Video Production, scriptwriting, art direction, video design. Tools: Adobe Creative Cloud: Premiere Pro, Photoshop, Illustrator.

The Client |

Photo USA is a Fremont, California based and worldwide supplier of specialty dye-sublimation ceramic, metal, and textile products.

The Solution |

The owner of the company produces the industry leading dye-sublimation coating called ORCA Coatings which is used to transfer photographic images onto various substrates including metal and ceramic drink ware. As part of a philanthropic agenda, his organization partnered with the Salinas, California-based non-profit group “Save the Whales” to help preserve the ocean and its inhabitants, particularly the ORCA whale. I produced a short video to help launch the partnership by assembling video, graphic elements and high quality audio to create a lasting marketing vehicle. My scriptwriting editing and storyboarding was also integral to the project.

 

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